The big story over the past 36 hours has been Mitt Romney's comments, at a private fundraising event, to the effect that a large share of the electorate will be unreceptive to his message because they (a) pay no income taxes and thus won't care if tax rates are lowered, (b) are "hooked on entitlements," and (c) see themselves as victims in need of government intervention. Romney effectively stated that these individuals should be written off in his electoral calculus as unpersuadable. Both sides are busily spinning the remarks, with the Romney campaign conceding that they were "inelegantly stated," but standing behind the basic message.
How might one craft an elegant argument out of these basic raw materials? By focusing on something psychologists spend a lot of time studying -- locus of control. But let's craft a statement that doesn't use jargon.
The recipe for success in life includes two main ingredients: effort and luck. People have differing views about which of these ingredients is more important. The more you believe that luck -- forces beyond your control -- determines whether you succeed or fail, the more likely you are to accept the Democratic world view, that government improves society by helping those who do not succeed. If you believe that effort matters more than anything else, then you think very differently about offers of assistance to those who are not successful. In a perfect world, we'd be able to separate those who were unlucky from those who didn't exert themselves, but in reality it's hard to craft a policy that does that.
The plain truth is that there's a bit of both ingredients in the recipe for success. Hard work matters, but being in the right place at the right time makes a difference too. That should be an uncontroversial statement. Here's another one. Regardless of what the true ratio of ingredients might be, society is better off if everyone believes that hard work makes a difference. When people become cynical, when they conclude that their own effort doesn't matter, society loses.
The problematic slice of the electorate is not those who don't pay income taxes, nor is it the share who receive government benefits at a point in time. The problematic slice consists of those who believe that the game is rigged against them, that it doesn't matter what they do since forces beyond their control have sealed their fate.
The problematic slice of the electorate has been growing over time. Over the past fifty years, the proportion of young Americans adopting the fatalistic worldview -- that forces beyond their control determine their fate -- has increased dramatically. AFL-CIO president Richard Trumka played to this slice of the electorate in his comments to the effect that the 47% are "victims of a system that was rigged...so they'd lose."
Those who believe the system is rigged imagine that government is a "counter-system" that can undo the rigging. Those who have faith in the system see things very differently.
America will benefit if faith in the system -- namely, the system of capitalism and competitive markets -- is restored. It's important to understand that the system doesn't always work, and it is persistently threatened by those who have the will and the means to exploit it to their own advantage. Faith in the system must not be blind to these threats. But the best course of action is to guard against these threats and construct a system that Americans can trust.
Now, just ask yourself, who are the right people to reconstruct the system? Those who believe it is doomed to fail? Or those who believe that with proper vigilance the system can reliably deliver rewards to those that deserve them?
Anyway, that's the way I'd make the argument if it were up to me.